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01323 692026
Privacy

Our Privacy Policy

Last updated: 30 August 2025

This Privacy Policy explains how DrivenByDetail Ltd, trading as DrivenByDetail, collects, uses and protects personal information when you visit our website, contact us, request a quotation, make a booking or use our services.

1. Who we are

DrivenByDetail Ltd is the data controller responsible for the personal information covered by this Privacy Policy.

Company number: 16377275
Contact address: 3 Tasmania Way, Eastbourne, East Sussex, BN23 5PA, United Kingdom
Email: ben@drivenbydetail.co.uk
Telephone: 01323 692026
Website: https://drivenbydetail.co.uk

2. Personal information we collect

Depending on how you interact with us, we may collect:

  • your name, email address and telephone number;
  • your postcode, address and information needed for a mobile appointment;
  • vehicle details such as make, model, registration number, year, vehicle type and condition;
  • the service, package, installation or appointment you are interested in;
  • photographs of your vehicle and any other information you choose to include in an enquiry;
  • booking, quotation, deposit, payment, invoice, service and aftercare records;
  • messages and correspondence you send to us by form, email, telephone, WhatsApp or social media; and
  • technical information about your visit to our website, such as your IP address, browser, device, pages viewed, approximate location and cookie preferences.

Please only provide information that is relevant to your enquiry or booking. If you upload photographs, please avoid including people or unrelated personal information wherever possible.

3. How we collect information

We collect information directly from you when you:

  • complete our contact, quotation or service enquiry form;
  • call, email or message us;
  • request a quotation or send vehicle photographs;
  • make or manage a booking through our online booking page;
  • pay a deposit or balance; or
  • visit and use our website.

We may also receive information from someone booking on your behalf or from a service provider involved in arranging your booking.

4. How we use your information

We use personal information to:

  • respond to enquiries and provide quotations;
  • assess your vehicle and recommend suitable services;
  • arrange, confirm and manage appointments and bookings;
  • provide detailing, paint correction, ceramic coating, PPF, vinyl, de-chrome, tinting, dash-camera and related services;
  • process deposits and payments, issue invoices and maintain financial records;
  • send booking confirmations, appointment reminders and service-related messages;
  • maintain service, warranty and aftercare records;
  • deal with questions, complaints, refunds, disputes and insurance matters;
  • operate, secure and improve our website and booking process;
  • measure the effectiveness of advertising and understand how visitors use our website, where the necessary consent has been provided; and
  • meet legal, accounting, tax and regulatory requirements.

We will not publish identifiable vehicle photographs, testimonials or customer information for marketing without your permission. You can withdraw permission for future use at any time.

5. Our lawful bases for using information

We use the following lawful bases under applicable UK data-protection law:

  • Contract and steps before a contract: to respond to a request, prepare a quotation, arrange a booking and provide the service you ask for.
  • Legal obligation: to keep accounting, tax and other records or comply with a legal request.
  • Legitimate interests: to run and protect our business, communicate with customers, keep service and warranty records, prevent misuse and improve our services, provided those interests are not overridden by your rights.
  • Consent: for optional marketing, identifiable portfolio use and non-essential cookies or tracking where consent is required. You can withdraw consent at any time.

6. Who we share information with

We do not sell or rent your personal information. We may share relevant information with:

  • the providers that host and maintain our website, email and online systems;
  • DetailBook, our online booking and customer-record platform, which may process booking, vehicle, customer, appointment, reminder and payment-related information on our behalf;
  • Stripe or the payment provider shown at checkout, where a deposit or payment is made online. We do not store full payment-card details on our website;
  • Google services, including Google Tag Manager and, where enabled, Google Analytics or Google Ads conversion measurement;
  • trusted contractors or approved service partners where this is necessary to provide a service you have requested;
  • our insurers, accountants, professional advisers or other suppliers where reasonably necessary; and
  • law-enforcement, regulatory or government bodies where we are required or permitted to do so.

Third-party providers may use your information under their own privacy policies as well as under our instructions. When you follow a link to a third-party website or contact us through a third-party platform such as Google, Instagram, Facebook or WhatsApp, that platform may process your information under its own terms.

7. International transfers

Some of our service providers may process personal information outside the United Kingdom. Where this happens, we will ensure that the transfer is made in accordance with applicable UK data-protection law, using an approved transfer mechanism or other lawful safeguard where required.

8. How long we keep information

We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected. Retention periods depend on the type of information and why we need it.

  • Enquiry and quotation information is normally kept for up to 12 months after our last communication, unless it is needed for a continuing relationship, future booking, complaint or dispute.
  • Customer, booking, service and aftercare information is kept for as long as necessary to provide services, support warranties and deal with queries or disputes.
  • Accounting, invoice and payment records are normally kept for at least six years after the end of the relevant accounting period, or longer where required by law or reasonably necessary.
  • Marketing information is kept until you opt out or it is no longer relevant.
  • Photographs used for agreed marketing purposes are kept until permission is withdrawn or the material is removed from use.
  • Technical and cookie information is retained in line with the settings and retention periods of the relevant service provider.

9. Cookies and similar technologies

Our website may use cookies and similar technologies for the following purposes:

  • Strictly necessary cookies: to help the website, forms, security features and cookie preferences work.
  • Analytics cookies: to understand visits and improve the website, where enabled and where the required consent has been provided.
  • Advertising and measurement cookies: to measure enquiries or advertising campaigns, including through Google services, where enabled and where the required consent has been provided.
  • Booking-platform cookies: the online booking page may set cookies or use similar technologies in accordance with the booking provider's own privacy and cookie information.

Where consent is required, non-essential cookies should not be placed until you have given consent. You can change your cookie choice through the cookie controls provided on the website or by changing your browser settings. Blocking some cookies may affect website or booking functionality.

10. Your rights

Subject to legal exceptions, you may have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete information where there is no good reason for us to keep it;
  • ask us to restrict how we use your information;
  • object to processing based on legitimate interests, including direct marketing;
  • ask for information you provided to us to be transferred to you or another provider where data portability applies; and
  • withdraw consent where we rely on consent.

To exercise a right, contact us at ben@drivenbydetail.co.uk. We may need to verify your identity before completing a request. We normally respond within one month, although the law allows longer in some complex cases.

11. Keeping information secure

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. No online transmission or storage system can be guaranteed to be completely secure, so please take care when sending information online.

12. Children

Our services and website are not directed at children, and we do not knowingly collect personal information from children.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations. The latest version will always be published on this page, with the date shown at the top.

14. Contact us or make a complaint

If you have a question or concern about how we use your information, please contact:

DrivenByDetail Ltd
3 Tasmania Way
Eastbourne
East Sussex
BN23 5PA
United Kingdom

Email: ben@drivenbydetail.co.uk
Telephone: 01323 692026

We will acknowledge data-protection complaints within 30 days and investigate them without undue delay. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. Further information is available at https://ico.org.uk/make-a-complaint/.